@gcigale Tweets

Thursday, January 31, 2008

Waking up to The New York Times

I must admit that I'm thrilled this morning about today's NY Times Cyberfamilias column -- "On Demand, on Time and for a Fee, an Army of Tutors Appears": http://www.nytimes.com/2008/01/31/fashion/31CYBER.html?ref=personaltech -- Tutor.com is covered in depth in this long, thoughtful article .

The columnist, Michelle Slatalla, does an excellent job of capturing the effect online tutoring can have on a family learning for the first time that what we do (providing expert subject help the minute a child needs it) is possible and we do it thousands of times each day to the extreme satisfaction of parents and students.

This will definitely go a long way to helping us build awareness about online tutoring, and encourage parents and student to try it. Today, the NY Times. Tomorrow, Oprah?!?

George Cigale, gcigale@tutor.com

Monday, January 14, 2008

Sandbox in Vegas

I haven't met too many entrepreneurs who aren't gamblers on some level, and I'm not an exception. We take a dozen risks and bets on our judgement each day, with every decision we make. Yet I can't say I'm a big fan of Vegas.

Unless, of course, thousands of people are coming into town to share their consumer innovations at CES. This year, a small group of media pros active in youth media and education services (Robin Raskin, Claire Greene, and Wendy Smolen), had the brilliant idea of organizing a conference within the huge CES conference and dubbed it "The Sandbox Summit" -- a sandbox for industry folks to gather to "to look at the way technology is affecting our kids’ lives". All kinds of info about it at http://www.sandboxsummit.org/index.html, including a Tutor.com-centric blog entry at http://www.sandboxsummit.org/blog/?p=22.

I expected a modest audience for the first year of this concept of a conference, but it turned into a standing room only experience with at least a couple hundred in the audience for the list of panelists (http://www.sandboxsummit.org/summit_ces.html) and networking times. Lots of great partnership leads for us out of the summit, and excellent press coverage -- http://ap.google.com/article/ALeqM5gH8Rv3BUqji6dFLbGS7Rt0wuu1UAD8U20PC80, http://www.pr-inside.com/tutor-com-featured-at-sandbox-summit-at-r371323.htm, and http://www.centredaily.com/business/technology/story/322428.html).

Here's my official vote for a 2nd annual Sandbox Summit next year at CES, and hopefully at other conferences -- we need our best innovators to gather in sandboxes everywhere and focus their energy on how to best serve kids.

George Cigale, gcigale@tutor.com
(Picture above left is Bart Epstein, our SVP Corporate Development, being congratulated and awarded a prize by Miss America for winning the Norton Cyber Smackdown kids online safety game show at CES.)